His study concluded that the traits a person carries affect his or her impression …show more content… (1995) and Zuckerman and Driver (1989) found that attractiveness, whether it is physical or vocal, had affect impression formation. This is called the primacy effect. Impression Formation Demo - You have been randomly assigned to 4 groups based on your Codename. General Factors Affecting First Impressions. Person perception is an important part of social psychology, which refers to the varied mental processes that we use to form impressions about other people and draw conclusions about them.. You’re at a party. The majority of communication happens on a nonverbal level. Write you number on your data sheet - 1 Group at a time you will be shown briefly a set of traits describing a person. 1998). Some specific qualities influence impression formation more than other traits do. About this resource. We hear this adage all the time. The reader no doubt, while doing a basic course in psychology must have become familiar with the process of perception and some of the principles governing the same. Andrea E. Abele, Bogdan Wojciszke, in Advances in Experimental Social Psychology, 2014. Factors affecting the kind of impression formation. Further evidence for the importance of cognition comes from manipula-tions of cognitive load during impression formation tasks. Download file to see previous pages For example for the first group, participants were asked to make an impression of an individual based on the original presentation order of the descriptions. This is known as the primacy effect in impression formation. A sheet of information on the factors that affect impression formation. Explore three factors in impression formation, and test your understanding with a brief quiz. You take in his appearance―tattooed arms, pierced eyebrow, colored hair. Free. cognitive resources in impression formation (Hess et al. - After reading the traits please rate them on a a scale from 1 to 7 (1 = negative, 7 = positive) for ... Inhibitory efficiency can also be undermined by such diverse factors as depressive affect and. Info. In the second group, the descriptive characteristics were presented in a reverse order. The process of impression formation is often highly subtle, even unconscious and is influenced by a number of factors. In the original experiment, the presentation order had a substantial impact on the impression formed for this person. Created: Dec 16, 2011. That means that sensory factors such as how we look, sound and smell drive much of the impressions conveyed when we meet someone new. Impression formation is essentially a form of person perception. Loading... Save for later. Increasing the cognitive difficulty of the impression formation task impairs … 1.1 Twofold conceptualizations of content in social psychology. factors affecting impression formation. Primacy effect:(First impressions are the lasting impressions).First has a stronger effect than the information presented at the end. Impression formation begins with the observation of a target person by the social. Impression Formation 'You can't judge a book by its cover.' However, let’s begin with a few things that affect first impressions. While science suggests passing judgment based on others’ expressions and looks is a rather inaccurate way to understand a person, first impressions aren’t going away any time soon. Read more. Updated: Jan 16, 2018. doc, 136 KB. You see a guy walking into the room. factors affecting impression formation. People with physically attractiveness were viewed more positively and formed a positive impression. 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